The restaurant first opened its doors in 2004 in the community of Golden Hill, overlooking Downtown San Diego. Since then, it has been serving award-winning New York-style pizza and has expanded to two more locations in North Park and Imperial Beach.
This restaurant is a neighborhood, family-friendly establishment that serves whole pizzas, pizzas by the slice, and simple Italian dishes. It has been a part of the local community, supporting the Craft Beer scene and industry, and has become a beloved institution in the area.
The owner, who grew up in Italy, was inspired by the sense of community in his hometown and wanted to replicate that in his restaurant. He was drawn to Golden Hill because of its small-town feel, where everyone knows each other, and people frequent local, independent businesses.
This restaurant has received recognition from Food Network's Diners, Drive-ins, and Dives, with host Guy Fieri visiting the restaurant not once, but twice. This recognition has helped to skyrocket the restaurant's business and attract pizza enthusiasts from all over.
This restaurant operates by the value of community, striving to be an integral part of the neighborhood and supporting local businesses. It aims to provide fast, affordable, and simple Italian food that brings people together.